What is an SEO site audit?
An SEO site audit is an analysis of critical components that can impact a company's organic search results.
Willig Concepts aggregates 10+ of the top SEO audit and website review tools to evaluate these critical components and deliver a prioritized action plan to a company to help improve their SEO presence.
What should you include on an SEO site audit checklist?
Here are the critical components that we evaluate in an SEO audit:
- Indexing: How your site is read by search engines
- Accessibility: How your site is read by search engines.
- Site Architecture: Technical analysis of your website setup
- User Experience: Evaluation of your website design and user behaviors
- Keyword Analysis: How you are you performing in organic search rankings, and how do you benchmark against your competition?
- Link Analysis: External and internal link evaluation
- Mobile Optimization: How does your website appears on mobile devices? How fast is it performing?
- On Page Optimization: Do you have the right settings on the back end to influence search rankings? (e.g. header tags, meta titles and descriptions, URL structure, proper content placement and alt tags, etc.)
- Content Evaluation: What is your content doing to help you drive business?
- Social Media: Is social media complementing your search efforts?
