“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

- Mark Twain.

So...what's your frog?

Marketing automation is a powerful technology platform that provides marketers and organizations with a rich set of tools to effectively market on multiple channels online and automate repetitive tasks.

Without a successful implementation, companies are less likely to realize the full potential of their software investment.

When evaluating your search engine optimization results, there are some key questions you should consider in your SEO audit.

We've compiled a list for you...

As a digital marketer and graphic designer, I often am told, "you just make things pretty."

Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement and one that has a lot more significance than you might think.

Recently, I met with a friend who is starting an engineering services firm. We discussed a lot of great ideas for his business model and strategy, and choosing a name has been one of the most fun (and important) tasks of all. I ran across some great advice on how to choose a fabulous name for your business.

I recently came across the article below (at https://www.helpscout.net/blog/new-4ps-of-marketing/). I always knew something wasn't quite right with the fundamental "Four P's of Marketing": product, place price promotion. I've studied and worked in marketing since high school, and the Four P's has been top of mind ever since.

It's safe to say that at least 75% of marketers have not established an effective lead scoring system. That said, it's a trend that, more often that not, is proven to be a marketer's best pal.