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Marketing Blog



Discover helpful marketing tips, digital trends and insightful thoughts and best practices.



How to be productive and successful each day: eat the Live Frog every morning



“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”


- Mark Twain.


So...what's your frog?


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How to Implement marketing automation successfully



Marketing automation is a powerful technology platform that provides marketers and organizations with a rich set of tools to effectively market on multiple channels online and automate repetitive tasks.


Without a successful implementation, companies are less likely to realize the full potential of their software investment.


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SEO AUDIT: WHAT QUESTIONS SHOULD YOU ASK?



When evaluating your search engine optimization results, there are some key questions you should consider in your SEO audit.


We've compiled a list for you...


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Marketing and Graphic Design Means More than Making it "Pretty"



As a digital marketer and graphic designer, I often am told, "you just make things pretty."


Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement and one that has a lot more significance than you might think.


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How to Choose a Name for Your Startup



Recently, I met with a friend who is starting an engineering services firm. We discussed a lot of great ideas for his business model and strategy, and choosing a name has been one of the most fun (and important) tasks of all. I ran across some great advice on how to choose a fabulous name for your business.


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What's Wrong with the 4 P's of Marketing?



I recently came across the article below (at https://www.helpscout.net/blog/new-4ps-of-marketing/). I always knew something wasn't quite right with the fundamental "Four P's of Marketing": product, place price promotion. I've studied and worked in marketing since high school, and the Four P's has been top of mind ever since.


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Lead Scoring is Sales and Marketing's New BFF



It's safe to say that at least 75% of marketers have not established an effective lead scoring system. That said, it's a trend that, more often that not, is proven to be a marketer's best pal.


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